Philantrepreneur…. you probably won’t find this word in the dictionary yet, however, it is catching my attention as I hear the term more and more lately… or maybe I am imposing wishful thinking into my mindset. Working in the nonprofit sector for over 30 years I have seen the peaks and valleys, good, bad and ugly and trends and practices evolve. Some with great impact… others not so much. One strategy (trend) that I hope will grow and have great impact is the concept of Philantrepreneurs.
The entrepreneurial sector has seen exponential growth due to many factors. A positive small business climate, corporate cutbacks and internet technology that has influenced individuals to step out on their own to create businesses. The concept of Philantrepreneur goes beyond an entrepreneur’s company supporting nonprofit organizations by making financial contributions or providing volunteers. As I would define this term, it combines the entrepreneurs personal passion and desire to give back to the community WITH planning and strategies that legally involve the business as a primary sponsor or donor in some cases. The traditional format of financially supporting external existing causes is still mainstream philanthropy however trends are changing and it is a viable and satisfying way of using the entrepreneurial spirit to benefit others. Entrepreneurs are living and creating their own legacy. Following a model that creates financial stability for the nonprofit allowing it the capacity to build sound organizational operations ensuring an enduring future.
Corporations that create foundations have been using philanthropy as a solid business strategy for years. Cause marketing, social enterprise, corporate social responsibility are terms that identify various areas, means and methods of corporate philanthropy. IEG, a leader in global sponsorship has coined the phrase “Meaningful Marketing” as the trend for sponsorship involvement. It emphasizes measuring the return on investments of these strategies. Foundations are looking for measurable outcomes. So everyone is considering the business impact nonprofit relationships can generate. The Philantrepreneur model does it for entrepreneurs.
Do you envision yourself a Philantrepreneur? Would you like to learn more about the Philantrepreneur model?
To learn more about the strategies of becoming a Philantrepreneur visit: www.thegalaxygrouplv.com
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