In a recent Entrepreneur Magazine article ( http://www.entrepreneur.com/article/229648 ) they asked the question, “As a social entrepreneur – What comes first the business or mission?” As noted in the article, over the last five years social enterprise has increasingly been the motivation behind many start-up business plans. So my question is “Why do you have to choose?”
My belief and work centers on building relationships between entrepreneurs and nonprofits as a business model which I call, Philantrepreneur. I interact with them on a daily basis and find their passion and drive, to do ‘good’, both in business and having social impact – as the central motivator. They are cut from the same cloth. Think of the cute commercial currently running – Do you want ‘nuts and bolts’… or ‘nuts or bolts’…. that really isn’t an option – they work together.
It is understanding the ‘operations’, how to make it work simultaneously that is the key. In any economic society – shifts happen and the model will change. As mentioned in my previous blog, cause marketing has matured into meaningful marketing or impact investing. In today’s market nonprofits have to develop an entrepreneurial spirit and many entrepreneurs want to be supportive but must look at their business needs. Designing their systems that work together, the ‘and’ model is the way of the future.
I’d like your feedback. Do you use social enterprise as your model? Are you trying to figure it out?
Visit: http://ThePhilantrepreneur.com for more resources.