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As a life-long learner, educator, trainer and purveyor of information, you can only imagine the amount of time I’ve spent as a student and instructor. I’ve watched my own skills sharpen, develop and honed as an instructor on all levels and tweaked even further on the professional development stage. And then, if that weren’t enough, I added eLearning and blended formats as they emerged as leading platforms. When I say, “I have done it all”, that is not an over exaggeration.  

Small business owners often use digital resources to stay abreast of new products and trends, and promote their business.  So adding serial learner to my credential makes it understandable that I’ve participated in a fair share of webinars and teleconferences. Unfortunately I found myself being distracted – easily. I tried to control it but often drifted into my ‘teacher’ mode, assessing content, teaching methods and delivery effectiveness. I’ve seen the good, the bad and the ugly! More important, I saw an opportunity to share my expertise, a teachable moment to help others create presentations that are valuable and effective for business,  learning  and marketing. To understand that effective presentations  include strong content, are delivered effectively and accomplish business goals to sell. Unfortunately many of the presentations created currently do not include all three elements.  

Coming!!  WOW ‘Em!! Webinar Secrets from the WEALTHY Teacher.

With the growth and heavy reliance on webinars, teleconferences, audio and all renditions of  digital communication in business, the need to use ‘teaching methods’ to effectively deliver content is even greater. Presentations designed as pure content or with sales outcomes need to capture attendees attention and provide a learning ‘experience’. So what specific strategies and nuances are needed for effective digital learning formats. Before answering that I’ll ask 3 simple questions.

  1. Are you aware of the negative impact a poor presentation can have on business credibility?
  2. Have you honed your skills to develop value driven content and deliver it effectively?
  3. Are you, yourself a great student?

Developing presentations can be beneficial on several levels. Teaching is an art form with skills and strategies and to be a good teacher you must understand the mindset of your audience (students) and role of business (teacher) which becomes a process of layering.  You need both to be effective. 

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Barbara Winter, founder of Joyfully Jobless and Winning Ways Newsletter recently posted a blog entitled, 6 Tactics for Getting the Most out of a Seminar,  which emphasized how to be a good student. We often ‘forget’ (a kind way of putting it) how to be a good student and that learning is a two-way interaction on all levels. The total responsibility of learning is not all on the presenters plate, ‘good’ students must be present. However, as the ‘teacher’, it’s helpful to guide the process and begin online learning presentations with a friendly reminder to stay present. Earlier I asked, were you a great student? To develop great presentations sit in the students shoes – how do you learn? 

Presentations can be valuable and powerful, if done correctly. They can also send potential clients running.

Coming!!  WOW ‘Em!! Webinar Secrets from the WEALTHY Teacher.

Infusing business best practices, learn from a teacher the strategies that will help you:

  1. Develop value driven content to WOW and hold your audience
  2. Effective delivery to ‘teach’ the content
  3. Accomplish seamless seeding to meet business goals
  4. Please attendees by delivering what you promise
  5. Learn what it means to be a teacher and student

Coming!!  WOW ‘Em!! Webinar Secrets from the WEALTHY Teacher – ebook and training. 

These resources are for anyone that presents webinars as a marketing strategy or revenue source! 

Also great for those just starting out – develop content right the first time.

On the horizon: Wealthy Teacher topics will cover all aspects of training and development. How to create live presentations, webinars, teleconferences and even developing supportive materials. Kick your collateral and strategies to the next level.

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