Archive for the ‘marketing’ Category

WOW ‘Em – Webinar Secrets

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As a life-long learner, educator, trainer and purveyor of information, you can only imagine the amount of time I’ve spent as a student and instructor. I’ve watched my own skills sharpen, develop and honed as an instructor on all levels and tweaked even further on the professional development stage. And then, if that weren’t enough, I added eLearning and blended formats as they emerged as leading platforms. When I say, “I have done it all”, that is not an over exaggeration.  

Small business owners often use digital resources to stay abreast of new products and trends, and promote their business.  So adding serial learner to my credential makes it understandable that I’ve participated in a fair share of webinars and teleconferences. Unfortunately I found myself being distracted – easily. I tried to control it but often drifted into my ‘teacher’ mode, assessing content, teaching methods and delivery effectiveness. I’ve seen the good, the bad and the ugly! More important, I saw an opportunity to share my expertise, a teachable moment to help others create presentations that are valuable and effective for business,  learning  and marketing. To understand that effective presentations  include strong content, are delivered effectively and accomplish business goals to sell. Unfortunately many of the presentations created currently do not include all three elements.  

Coming!!  WOW ‘Em!! Webinar Secrets from the WEALTHY Teacher.

With the growth and heavy reliance on webinars, teleconferences, audio and all renditions of  digital communication in business, the need to use ‘teaching methods’ to effectively deliver content is even greater. Presentations designed as pure content or with sales outcomes need to capture attendees attention and provide a learning ‘experience’. So what specific strategies and nuances are needed for effective digital learning formats. Before answering that I’ll ask 3 simple questions.

  1. Are you aware of the negative impact a poor presentation can have on business credibility?
  2. Have you honed your skills to develop value driven content and deliver it effectively?
  3. Are you, yourself a great student?

Developing presentations can be beneficial on several levels. Teaching is an art form with skills and strategies and to be a good teacher you must understand the mindset of your audience (students) and role of business (teacher) which becomes a process of layering.  You need both to be effective. 

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Barbara Winter, founder of Joyfully Jobless and Winning Ways Newsletter recently posted a blog entitled, 6 Tactics for Getting the Most out of a Seminar,  which emphasized how to be a good student. We often ‘forget’ (a kind way of putting it) how to be a good student and that learning is a two-way interaction on all levels. The total responsibility of learning is not all on the presenters plate, ‘good’ students must be present. However, as the ‘teacher’, it’s helpful to guide the process and begin online learning presentations with a friendly reminder to stay present. Earlier I asked, were you a great student? To develop great presentations sit in the students shoes – how do you learn? 

Presentations can be valuable and powerful, if done correctly. They can also send potential clients running.

Coming!!  WOW ‘Em!! Webinar Secrets from the WEALTHY Teacher.

Infusing business best practices, learn from a teacher the strategies that will help you:

  1. Develop value driven content to WOW and hold your audience
  2. Effective delivery to ‘teach’ the content
  3. Accomplish seamless seeding to meet business goals
  4. Please attendees by delivering what you promise
  5. Learn what it means to be a teacher and student

Coming!!  WOW ‘Em!! Webinar Secrets from the WEALTHY Teacher – ebook and training. 

These resources are for anyone that presents webinars as a marketing strategy or revenue source! 

Also great for those just starting out – develop content right the first time.

On the horizon: Wealthy Teacher topics will cover all aspects of training and development. How to create live presentations, webinars, teleconferences and even developing supportive materials. Kick your collateral and strategies to the next level.

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The Core

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Getting to the ‘core’ of things is essential. The phrase, cutting to the core, is often used and simply means a central part of something. The core helps clarify and define the ‘why’ and ‘what’ of any number of circumstances, events or strategies. The core is the foundation. So why is it frequently ignored or overlooked at the start and especially as events spiral further away? It’s there to enhance one’s knowledge, understanding and comprehension – to basically make life easier. There could be many reasons, and none of them significant at this time, because… did I mention this blog is all about me…  yep, my core, my passion and what I want to give you. However,  perhaps this brief blog will shift some light on the value of ‘The Core’.  

For me, the core has a very symbolic meaning. My visual image generally goes to an apple core. Interestingly,  the apple is commonly associated with education, teachers and learning. As a career educator it is only appropriate or perhaps my subconscious programming, that it resonates  and has a strong presence in my life.  Education is my passion – My Core. 

More Core

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If you explore the projects I’ve developed, you will notice a common thread which is to share my expertise to help other through their journey.  The Wealthy Teacher: Answering the questions, What’s next?  shares my journey with hope that others will learn from my mistakes and find their ‘core’.

Your needs are front and center….

The Philantrepreneur Institute, What’s Next Training Series & Nuts & Bolts NPO Training are outlets for my passion – but more important it is an opportunity to see others gain the skills needed to reach their full potential. Here are some of the offerings.

Visit: THE PHILANTREPRENEUR  for all the training details, schedules and registration!!

Nonprofits: Tues. Jan 21st – 7 Tips to Transparency & NV AB 60 requirements & Tuesday Feb 18, 15 & Mar 4 – 3 Pt Strategic Fundraising

Entrepreneurs: Thurs. Jan 30th – Webinar Development:  Delivering What You Promise; Wed. Feb 12th – So You have An Idea. What’s next?

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The Philantrepreneur                    What'sNextTraining Series logo

Don’t delay – there are limited spots in each session and some have Early Bird Specials!!  Register Here

Consulting services also available for any listed topics. To inquire about personalized services contact Dr. Boyd directly at: ceo@DrVictoriaBoyd.com  

 

What it all means… for YOU

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Imagine being in a forest covered with haze. As the old saying goes, one can’t see the forest for the trees and ironically it applies in my situation. This vision had been brewing and looking back, it took a lifetime to evolve. It’s like the puzzle pieces finally started making sense and came together. The elements were all there, just not in focus and aligned on the right path. 

What evolved? I found my What’s next? First for some context, I was an early retiree with years of experience, training and supporting others realize their potential and capitalizing on their skills…. I was a teacher. My story is at the core of what emerged. Writing the book, The Wealthy Teacher: Answering the question, What’s next? became an exercise of self discovery and started me on a path to alignment. All of the pieces of my life were placed on a tablet before me as I discovered my needs.

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So, what does it all mean and how does it have any impact for you? There are many people, consciously or unconsciously, looking for what’s next? However, many don’t realize that it is not the what that is important but actually the why. The secret is grounded in your core – your passion – your purpose. That is the element that ties everything together and creates lasting satisfaction. It also is at the core of what came next on my path to serve you.

Finding alignment, internally and externally was important. This alignment was the vision behind the launch of new services that connect with existing brands.  Externally, they may seem unrelated, however there is a strong thread that transcends and connects them – Passion for community service. Utilizing my story, experience and expertise as a trainer, nonprofit specialist, believer in social enterprise and corporate social responsibility, became the foundation.

Your needs –  Help you find meaning, purpose and be profitable too.

Are you asking what’s next as I did? Where does your passion lead you? Want to start a nonprofit, envision a business or combine the two? Supporting your needs has been central to our services and here’s how they work together.

  • Are you a Philanthropist by nature? the Galaxy group provides guidance and support to the nonprofit community.  From conception, to launch, to developing the systems, we assists building strong foundations with an entrepreneurial spirit.
  • Are you an Entrepreneur by nature? The Wealthy Teacher provides guidance to reignite and rejuvenate core values and passion. Then using that as the foundation create an entrepreneurial venture based on a social enterprise model. 

The Philantrepreneur        Where we are today….

Merging philanthropy and entrepreneurs under one umbrella The Philantrepreneur suite of services was launched. Providing support via consulting, coaching, training and multi-functional website we can deliver resources, strategies and insight to for profit and nonprofit entities. A new website gathers together in one location and allows access to the broad suite of services. Explore the Hub, Radio Show, Journal, Institute and interactive forum. Coming soon will be the Learning Library to round out our goal to create a community of passion driven individuals and social enterprises. Join the movement and excitement! Explore and register to become a member of the forum to add your voice.  You can have it all as a Philantrepreneur!  

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To celebrate our launch please accept this complimentary copy of the Premier Edition of The Philantrepreneur Journal!!

http://thephilantrepreneur.com/journal-editions/

Why Philantrepreneur

Why Philantrepreneur?

I recently realized the concept has always been a part of me. I did not strive to be one, and had not even put a name to it, it was just who I was. There are many Philantrepreneurs out there, maybe it’s you, and until now recognizing and utilizing it’s strength and value had not hit the mainstream business strategies. It has now arrived. Let’s define what it means generically to give context to what it could mean to you  and your business or nonprofit efforts.

First, the root foundation, something as simple as the definitions and interpretation of the two words, Philanthropy and Entrepreneur. Not surprisingly there are several different definitions of Philanthropy and Philanthropist – the noun, and Entrepreneur.

Philanthropy etymologically means “love of humanity”.  Merriam-Webster, defines it “as a wealthy person who gives money and time to help make life better for other people”. Interesting, that Merriam-Webster would actually make the distinction of ‘a wealthy’ person as a part of the definition. I will speak to that at another time. Other combinations include:

  • a person who seeks to promote the welfare of others
  • generous donation of money to good causes
  • inclination to increase the well-being of humankind
  • love of mankind in general

Looking at the term entrepreneur, in an article by Brett Nelson a regular contributor to Forbes, listed Merriam-Webster’s definition as “one who organizes, manages and assumes the risks of a business or enterprise” and Dictionary.com’s definition as “a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.” The difference is subtle, but fundamentally it’s the word “any.” Dictionary.com has it right: Entrepreneurs, in the purest sense, are those who identify a need, any need, and fill it. It’s a primordial urge, independent of product, service, industry or market. Richard Branson states, being an entrepreneur simply means being someone who wants to make a difference to other people’s lives. Looking at it from that perspective, wouldn’t anyone that starts a nonprofit be an entrepreneur, a Philantrepreneur? My answer is Yes – it only makes sense.

Examining the perspective from the business sector, companies have long recognized the value of aligning with a cause. It became their corporate social responsibility (CRS) level and a component used to increase the company image. However the approach has had to shift dramatically due to concerns with allocation of funds. Corporations, focused on profits had to look at measurable outcomes. So evolved the concept of meaningful marketing. Business with a heart.7653509-heart-shaped-collage-of-words-relating-to-business

Where do we go from here? Become connected! Join the movement that will benefit your bottom line.

The Philantrepreneur resources support a full circle approach which uses strategies and relationships to benefit both nonprofits and entrepreneurs as they work together.  To develop win-win relationships that result in community and bottom line impact – social enterprises. This social enterprise approach combines social impact and business practice by contributing a blend of financial and social value. By measuring and valuing the impact created by social enterprise, organizations can demonstrate the impact and importance of shifting business practices. This will become increasingly important as more investors contemplate impact investing and look for investment opportunities that offer a social return.

Resources availableThe Philantrepreneur LOGO-1

www.ThePhilantrepreneur.com: Explore the site for resources and access to training, communicating and adding your voice.

The Philantrepreneur Radio Show: 1st and 3rd Wednesday on www.BlogTalkRadio.com/philantrepreneur

The Philantrepreneur Journal: Premier Edition December 15, 2013!! Leading experts from across the country share their insights and strategies to building strong alliances.

For more information contact: Dr. Victoria Boyd, victoriaboyd@thegalaxygrouplv.com

Why do you have to choose?

In a recent Entrepreneur Magazine article ( http://www.entrepreneur.com/article/229648 ) they asked the question, “As a social entrepreneur – What comes first the business or mission?” As noted in the article, over the last five years social enterprise  has increasingly been the motivation behind many start-up business plans. So my question is “Why do you have to choose?”

My belief and work centers on building relationships between entrepreneurs and nonprofits as a business model which I call, Philantrepreneur. I interact with them on a daily basis and find their passion and drive, to do ‘good’, both in business and having social impact – as the central motivator. They are cut from the same cloth. Think of the cute commercial currently running – Do you want ‘nuts and bolts’… or ‘nuts or bolts’…. that really isn’t an option – they work together.

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It is understanding the ‘operations’, how to make it work simultaneously that is the key. In any economic society – shifts happen and the model will change. As mentioned in my previous blog, cause marketing has matured into meaningful marketing or impact investing. In today’s market nonprofits have to develop an entrepreneurial spirit and many  entrepreneurs want to be supportive but must look at their business needs. Designing their systems that work together, the ‘and’ model is the way of the future.

I’d like your feedback. Do you use social enterprise as your model? Are you trying to figure it out?

Visit: http://ThePhilantrepreneur.com for more resources. 

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Cause Marketing Grows Up

Cause Marketing is maturing into Meaningful Marketing and that is a good thing.

The concept of cause marketing as noted on The Philantrepreneur Radio Show in September has been around since 1974 when John Carr and The Foundation for Charitable Giving as a way of “giving back” engaged Charities and Businesses to support each other. We’re now witnessing the first major change in almost four decades–a shift referred to as “meaningful marketing.” This shift was initiated by corporate partners need to decrease cause based philanthropy but to developing purpose-based brands, sustainability and require nonprofits to fundamentally shift their approach to working with businesses if they wished to secure significant support.

It is a great concept because meaningful marketing unites and integrates businesses’ and organizations’ efforts behind a singular and truly meaningful idea that can achieve significant impact. Equipped with that big idea, corporations then need to identify the cause or causes that can deliver the brand value and marketing assets needed to live up to the idea’s promise, spread its message, and achieve the desired results.

Meaningful marketing hit its stride, with a handful of pioneering companies taking the lead and many more poised to adopt it as their central approach to partnering with nonprofits. Among those at the forefront: Coca Cola: Live Positively; Liberty Mutual: Responsibility Project; Kohl’s: Kohl’s Cares; and Dove’s Unstoppable Project.

Philantrepreneur-Sample-CoverMeaningful marketing can also work for small to midsize of entrepreneurs and nonprofits. The strategies are the same: demonstrate  marketing strategies that have community impact. The Philantrepreneur’ Ads for A Cause marketing platform provides the opportunity to implement meaningful marketing immediately in ongoing strategies.

To find out more about Ads For A Cause visit: http://thephilantrepreneur.com/marketing-ads/

Resources:

http://mythologymarketing.com/pillars/

http://www.cmo.com/articles/2012/11/1/cause-marketing-matures-into-meaningful-marketing.html

Finding Meaning

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When was the last time you asked, “Wonder what I’ll do today?” Or did you use the phrase, “What will I do today?” These and similar questions are asked more and more often by early retirees and those dissatisfied or unfulfilled in their current work situation.  In a recent post I mentioned because of pension programs established 30 + years ago adults of this generation will spend 1/3 of their life in ‘retirement’.  Some opted willingly, some enticed by incentives offered by companies trying to streamline and some were just ready to take on something else.

Unconsciously some of us think we have a visions of what will come next. I thought I did too. I thought I would have the freedom to pick an choose. However, it became a cycle of done this, what’s next.  I soon found, I HAD to go back to my core.  So I am speaking to those that still are searching for ‘that something’ and those that are dissatisfied. No matter your age – This is your time. Are you living your values and following your passion?

So I’d like to ask the question, How are you approaching your next journey? Are you exploring what makes you tick? Do you know what brings you happiness. Sometimes that is the issue. Have you forgotten what brings meaning into your life. Would you like support exploring your next journey?

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Dr. Victoria Boyd, Author | Trainer | Mentor

Available on all major online book outlets.

I’d like your feedback.

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